Projects

To onboard a Social Media Publishers's nullified data to automatically flow through VideoAmp's measurement system for MTA requiring automated dashboards and deck deliverables.

• Led the end-to-end integration of publisher data into a proprietary measurement ecosystem to automate "Tune-In" reporting deliverables.

• Neutralized project risks during organizational restructuring by managing stakeholder expectations and educating the Product Owner on technical value propositions.

• Managed cross-functional engineering teams and external technical stakeholdees to establish a standardized data schema, utilizing a WBS to ensure 100% contract requirement coverage.

• Delivered an MVP (Phase 1) focused on automated ingestion and sequencing, providing immediate visibility into campaign performance.

• Ensured 100% data integrity by implementing rigorous QA protocols against publisher internal records, resulting in formal

• User Acceptance and standardized "how-to" documentation (OPAs).

Lead a Social Media Publisher's integration to automatically flow through VideoAmp's measurement system to create Lift and Tune-In reporting (MTA), requiring automated dashboards and deck deliverables.

• Orchestrated the high-stakes kickoff and requirement-gathering phase for a publisher data onboarding project, aligning internal and external stakeholders on scope, schedule, and quality baselines.

• Strategically prioritized a "Phase 1" rollout, focusing on automated data ingestion and sequencing to deliver immediate organizational value and "working software" ahead of the full reporting build.

• Mitigated integration risks by educating clients on data schema standardization, ensuring early buy-in and 100% alignment on data quality requirements.

• Established a central OPA repository, archiving all technical specifications, work performance data, and communication logs to ensure a seamless transition for subsequent phases.

• Facilitated Phase 1 Closure, documenting a comprehensive Lessons Learned Register and updating the Stakeholder Register to safeguard project continuity.

Established a first of its kind  solution for a DSP client involving cross platform measurement and an activation solution that transitioned a client through Pre-MVP -> MVP-> Post-MVP phases using a pioneering API-based integration.

• Orchestrated the transition of a high-priority measurement and activation solution from Pre-MVP to Post-MVP, serving as the primary liaison between Client, Sales, Product, and Engineering.

• Resolved Contractual Ambiguity: Identified critical timeline gaps in the initial agreement; proactively interviewed cross-functional stakeholders to synthesize conflicting expectations into a unified, board-approved project vision.

• Defined Technical Scope: Decomposed complex requirements into a work baseline for three specific API endpoints, establishing exhaustive Organizational Process Assets (OPAs) as the single source of truth for all technical teams.

• Phased Product Delivery: Executed a staged rollout (Pre-MVP through Post-MVP) that prioritized immediate utility through a manual-to-automated API evolution, ensuring continuous value delivery and risk reduction.

• Quality & Risk Governance: Implemented a proactive risk log with predefined response paths; established and monitored stringent data delivery and quality KPIs through a dual-track communication cadence (Client & Internal Engineering).

Initiated a project that created a group for employees to improve their WFH experiences while building a deeper community, and best practices.

• Founded and led the end-to-end launch of a Remote Work Employee Resource Group (ERG) to mitigate the organizational impact of the pandemic-driven transition to remote work. This ERG was initiated prior to Covid-19. 

• Authored the Project Charter and secured executive authorization, translating a high-level needs assessment into a structured initiative with a defined schedule baseline.

• Championed an "Inspect and Adapt" Agile cycle, utilizing post-launch feedback and company-wide kickoff data to iteratively refine the ERG’s value proposition and engagement strategy.

• Established a Centralized OPA Repository: Developed a best-practices library using "pull" communication methods, ensuring 24/7 accessibility for a global, distributed workforce.

• Capitalized on Positive Risk: Identified the extended pandemic duration as an opportunity to scale; executed a risk response strategy that drove significant membership growth and long-term sustainability.

• Operationalized the Initiative: Validated scope completion and formally transitioned the ERG from a project phase to a permanent operational unit, ensuring a seamless handoff of governance to the ERG Board.

Created a guide that would enable News & Promotions teams at local station groups to utilize Comscore data to further their unique goals.

• Led the end-to-end development of a Comscore Resource Guide, enabling local station groups to translate complex data into actionable News and Marketing strategies.

• Orchestrated a robust Discovery Phase, conducting stakeholder interviews with News Directors and Marketing leads to synthesize cross-territory pain points into a formal Project Charter.

• Utilized Mind Mapping & Prototyping to transform qualitative feedback into a streamlined Scope Statement; developed iterative handbook prototypes to validate usability and navigation with end-users.

• Enforced Rigorous Quality Control by performing a Gap Analysis against the Requirements Traceability Matrix, ensuring 100% alignment between initial stakeholder needs and the final artifact.

• Facilitated Knowledge Transfer: Led internal and external training sessions to drive user adoption, resulting in Formal Acceptance from the Product Owner and successful project closure.

Launched a Research Director's Handbook to enable research departments at local station groups to utilize Comscore data to further their unique goals.

• Initiated and led the end-to-end development of the Research Director Handbook, a strategic resource empowering local TV station groups to leverage Comscore data for competitive positioning.

• Defined the Project Charter and MVP: Utilized user stories and prototyping to build a Minimum Viable Product, allowing for early functional testing and iterative feedback before the final release.

• Synthesized Complex Data: Applied mind-mapping and benchmarking to transform fragmented client feedback into a unified, user-friendly content structure focused on high-value "must-haves."

• Proactive Risk Mitigation: Developed a comprehensive risk management plan to address methodology volatility, ensuring the handbook reflected real-time data standards within a compressed timeline.

• Orchestrated Global Launch & Adoption: Led a multi-phase rollout including stakeholder training sessions and design iterations, resulting in the handbook’s adoption as a primary Organizational Process Asset (OPA) for future initiatives.