IF YOU'RE LOOKING FOR RACHEL BLANK, YOU'VE COME TO THE RIGHT PLACE

data geek and a sales maven

Welcome and thanks for visiting my site! I invite you to take a moment and look around. To learn more about my background, experience, skills and how we could potentially work together, simply contact me.

 
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BIO

Combining station-side selling experience with an affinity for big data and research, Rachel offers a unique perspective on how to best utilize Comscore Local data to suit the needs of local station clients in the Northeast and the Midwest. She works with research directors, managers, and account executive and helps them navigate, interpret, and sell with Comscore data. She specializes in highlighting stations' strengths and selling with the data. Rachel is always on the lookout for opportunities to grow.

 

MY EXPERIENCE

Roles & Responsibilities

LEAD ACCOUNT MANAGER

October 2018- Present

Manages exclusive Comscore clients across the northeast
Educates markets on creative sales and news analysis strategies
Provides feedback and insight regarding the creation of local cross platform products
Organizes client successes and packages them together for marketing initiatives

SENIOR ACCOUNT MANAGER

July 2015- September 2018

Manages relationships and client success with local TV stations across 29 markets
Trains sales and news team on how to utilize Comscore data to help them with their day to day responsibilities.
Analyzes data to demonstrate clients’ strengths from both a sales and news oriented perspective.

INTEGRATED MARKETING ACCOUNT EXECUTIVE

June 2012- June 2015

Responsible for new business development, digital sales, and agency business
Increase shares with large agency clients
Achieved 2014’s new business and digital sales goals in a down market
Includes in depth research utilizing Scarborough Research, as well as Rentrak Research
Digital Marketing skills includes: SEO, SEM, targeting (contextual, behavioral, demographic...), display advertising, etc.

MANAGING DIRECTOR

July 2019-Present

Manages Stillpointe Theatre, a group of Baltimore artists committed to working with all art forms to create original works of theatre, while also reinterpreting classic works and themes into contemporary works of art, resulting in a unique, groundbreaking, and inspiring theatrical experience accessible to all.

 

EDUCATION

My Studies

NEW YORK UNIVERSITY

September 2010- December 2011

Earned a Masters Degree in Cinema Studies

TOWSON UNIVERSITY

September 2006- May 2010

Graduated Suma Cum Laude and double majored in Theatre Studies & in Film Studies

 

PROFESSIONAL WRITINGS

THE KEY TO SUCCESSFUL SELLING? BE WILLING TO EVOLVE

 

MY SKILLS

Tricks of the Trade

COACHING FOR MEDIA SALES

Raising the Bar

DATA ANALYSIS

Above and Beyond

DEEP UNDERSTANDING OF TODAY'S MEDIA LANDSCAPE

It's Always Changing

 
 

LET’S CONNECT

 

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