Image by Coline Haslé

A DYNAMITE PRESENTER WITH A SENSE OF HUMOR AND A KNACK FOR SIMPLIFYING COMPLEX CONCEPTS!

data geek and a sales maven

Fired up and ready to go!

 

EXPERIENCE

January 2021- Present

NORTHEAST REGIONAL DIRECTOR, INDEPENDENT AGENCY TEAM, COMSCORE

Sells media measurement solutions to independent agencies across the northeastern region
Coaches employees on presentation styles, sales tactics, and account management strategy
Created marketing documents to address objections and simplify difficult aspects of the methodology
Implements strong account strategy to ensure that we can continue to grow the clients that we have previously secured.
Leads the employee resource group for remote employees

October 2018- December 202

LEAD ACCOUNT MANAGER, STATION TEAM, COMSCORE

Manages exclusive Comscore clients across the northeast
Educates markets on creative sales and news analysis strategies
Provides feedback and insight regarding the creation of local cross platform products
Manages exclusive and non-exclusive Comscore station clients across the northeast region
Educates markets on creative sales and news analysis strategies
Provides feedback and insight regarding the creation of local cross platform products
Acts as a digital liaison between client success and the local group to prove the ROI of our digital offerings
Founded and leads the Remote Employee Resource Group
Organizes client successes and packages them together for marketing initiatives

July 2015- September 2018

SENIOR ACCOUNT MANAGER, STATION TEAM, COMSCORE (RENTRAK)

Manages relationships and client success with local TV stations across 29 markets
Trains sales and news team on how to utilize Comscore data to help them with their day to day responsibilities.
Analyzes data to demonstrate clients’ strengths from both a sales and news oriented perspective.

June 2012- June 2015

INTEGRATED MARKETING ACCOUNT EXECUTIVE, WMAR-TV

Responsible for new business development, digital sales, and agency business
Increase shares with large agency clients
Achieved 2014’s new business and digital sales goals in a down market
Includes in depth research utilizing Scarborough Research, as well as Rentrak Research
Digital Marketing skills includes: SEO, SEM, targeting (contextual, behavioral, demographic...), display advertising, etc.

July 2019-Present

MANAGING DIRECTOR, STILLPOINTE THEATRE

Manages Stillpointe Theatre, a group of Baltimore artists committed to working with all art forms to create original works of theatre, while also reinterpreting classic works and themes into contemporary works of art, resulting in a unique, groundbreaking, and inspiring theatrical experience accessible to all.

 
 

I've had the pleasure of working alongside Rachel as a colleague and managing her on my team at Comscore, and in both cases, she was always a strong team player that thinks outside the box. Her enthusiasm and passion for her work shines through in all that she does, and when teamed with her sense of commitment and follow-through, there’s is no stopping Rachel from achieving whatever goal is set in front of her. Rachel is a fierce client advocate, and there is no prospect she won’t call on. She is also a fabulous brand ambassador with great social media presence. Regardless of whether you’re looking for an excellent seller or someone to give clients white glove service once the sale goes through, Rachel is one of the best out there.

Mandy Leef, Vice President Account Management, Comscore

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EDUCATION

My Studies

September 2010- December 2011

Earned a Masters Degree in Cinema Studies

NEW YORK UNIVERSITY

September 2006- May 2010

TOWSON UNIVERSITY

Graduated Suma Cum Laude and double majored in Theatre Studies & in Film Studies

 

PROFESSIONAL WRITING EXAMPLES

THE KEY TO SUCCESSFUL SELLING? BE WILLING TO EVOLVE

 

SHE'S GOT SKILLZ

Conference
Giving a Presentation
Working Together

COACHING FOR MEDIA SALES

Raising the Bar

DATA ANALYSIS

Above and Beyond

DEEP UNDERSTANDING OF TODAY'S MEDIA LANDSCAPE

It's Always Changing

 
 

"I GOTTA GO"- CO-OP, STILLPOINTE THEATRE'S, "I'LL DRINK TO THAT!"

Rachel is not afraid to be on stage.

Here's a comedic number.

 

"DOES THIS HOTEL HAVE BED BUGS?"- CY MARRIOTT NEWTON, MA

Rachel traveled for work. One time, a Marriott in Cleveland (Key Center) gave her bedbugs. They allegedly never found any evidence of this.

This is an example of the viral series that resulted from that experience.

 

"LOSING MY MIND"- FOLLIES

She can sing!