A DYNAMITE PRESENTER WITH A SENSE OF HUMOR AND A KNACK FOR SIMPLIFYING COMPLEX CONCEPTS!
data geek and a sales maven
Fired up and ready to go!
EXPERIENCE
January 2021- Present
NORTHEAST REGIONAL DIRECTOR, INDEPENDENT AGENCY TEAM, COMSCORE
Sells media measurement solutions to independent agencies across the northeastern region
Coaches employees on presentation styles, sales tactics, and account management strategy
Created marketing documents to address objections and simplify difficult aspects of the methodology
Implements strong account strategy to ensure that we can continue to grow the clients that we have previously secured.
Leads the employee resource group for remote employees
October 2018- December 202
LEAD ACCOUNT MANAGER, STATION TEAM, COMSCORE
Manages exclusive Comscore clients across the northeast
Educates markets on creative sales and news analysis strategies
Provides feedback and insight regarding the creation of local cross platform products
Manages exclusive and non-exclusive Comscore station clients across the northeast region
Educates markets on creative sales and news analysis strategies
Provides feedback and insight regarding the creation of local cross platform products
Acts as a digital liaison between client success and the local group to prove the ROI of our digital offerings
Founded and leads the Remote Employee Resource Group
Organizes client successes and packages them together for marketing initiatives
July 2015- September 2018
SENIOR ACCOUNT MANAGER, STATION TEAM, COMSCORE (RENTRAK)
Manages relationships and client success with local TV stations across 29 markets
Trains sales and news team on how to utilize Comscore data to help them with their day to day responsibilities.
Analyzes data to demonstrate clients’ strengths from both a sales and news oriented perspective.
June 2012- June 2015
INTEGRATED MARKETING ACCOUNT EXECUTIVE, WMAR-TV
Responsible for new business development, digital sales, and agency business
Increase shares with large agency clients
Achieved 2014’s new business and digital sales goals in a down market
Includes in depth research utilizing Scarborough Research, as well as Rentrak Research
Digital Marketing skills includes: SEO, SEM, targeting (contextual, behavioral, demographic...), display advertising, etc.
July 2019-Present
MANAGING DIRECTOR, STILLPOINTE THEATRE
Manages Stillpointe Theatre, a group of Baltimore artists committed to working with all art forms to create original works of theatre, while also reinterpreting classic works and themes into contemporary works of art, resulting in a unique, groundbreaking, and inspiring theatrical experience accessible to all.
I've had the pleasure of working alongside Rachel as a colleague and managing her on my team at Comscore, and in both cases, she was always a strong team player that thinks outside the box. Her enthusiasm and passion for her work shines through in all that she does, and when teamed with her sense of commitment and follow-through, there’s is no stopping Rachel from achieving whatever goal is set in front of her. Rachel is a fierce client advocate, and there is no prospect she won’t call on. She is also a fabulous brand ambassador with great social media presence. Regardless of whether you’re looking for an excellent seller or someone to give clients white glove service once the sale goes through, Rachel is one of the best out there.
Mandy Leef, Vice President Account Management, Comscore
EDUCATION
My Studies
September 2010- December 2011
Earned a Masters Degree in Cinema Studies
NEW YORK UNIVERSITY
September 2006- May 2010
TOWSON UNIVERSITY
Graduated Suma Cum Laude and double majored in Theatre Studies & in Film Studies
PROFESSIONAL WRITING EXAMPLES
LOCAL TV BURNING ISSUES: IMPACT OF CHANGES IN MEASUREMENT METHODOLOGIES
IN UNCERTAIN TIMES, PEOPLE TURN TO LOCAL NEWS
THE KEY TO SUCCESSFUL SELLING? BE WILLING TO EVOLVE
SHE'S GOT SKILLZ
COACHING FOR MEDIA SALES
Raising the Bar
DATA ANALYSIS
Above and Beyond
DEEP UNDERSTANDING OF TODAY'S MEDIA LANDSCAPE
It's Always Changing
"I GOTTA GO"- CO-OP, STILLPOINTE THEATRE'S, "I'LL DRINK TO THAT!"
Rachel is not afraid to be on stage.
Here's a comedic number.
"DOES THIS HOTEL HAVE BED BUGS?"- CY MARRIOTT NEWTON, MA
Rachel traveled for work. One time, a Marriott in Cleveland (Key Center) gave her bedbugs. They allegedly never found any evidence of this.
This is an example of the viral series that resulted from that experience.
"LOSING MY MIND"- FOLLIES
She can sing!