A DYNAMITE STORY TELLER WITH A SENSE OF HUMOR AND AN UNPARALLELED ABILITY TO SIMPLIFY COMPLEX CONCEPTS.
February 2023 -- Present
SENIOR ACCOUNT EXECUTIVE, MEASUREMENT, LOOPME
Drives the adoption of LoopMe's measurement solutions across independent agencies, national holdcos, and influential publishers.
Creates compelling collateral that positions LoopMe's measurement product at the forefront of the industry.
Engages with media sellers to unearth new opportunities and seamlessly co-promotes a comprehensive suite of products.
Tells stories regarding the impacts, deliverables, and use cases of data, and skillfully presents both internally and to potential clients.
Cultivates client relationships through expert upselling, nurturing, trust and loyalty.
January 2021- October 2022
NORTHEAST REGIONAL DIRECTOR, INDEPENDENT AGENCY TEAM, COMSCORE
Sells over ten various media measurement SAAS solutions to independent agencies and brands across the NE region.
Manages the NE territory and executes strategies to increase company's prominence in a manner that benefits sell-side clients and increases market share
More than 50% of new business signed was exclusive to Comscore
Overachieved contract value goal by 32% in 2021, achieved annual 2022 CV goal by the end of Q3 2022
Conducts renewals, new business and expansions with current clients. 60% of territory was new business.
Expanded business with ten agency clients, Signed twenty new agency accounts in 2022
Educates marketplace on programmatic offerings, methodologies, availabilities, and cookie-free solutions
Coaches and develops direct reports on presentation styles, sales tactics, and account management strategy
Creates marketing documents that address objections, simplify methodologies, and teaches how to position products
Implements strong account strategy to retain and grow accounts
Leads the Employee Resource Group for remote/virtual employees.
October 2018- December 202
LEAD ACCOUNT MANAGER, STATION TEAM, COMSCORE
Managed and partnered with exclusive and non-exclusive station and MVPD groups in twenty-six markets across the NE
Oversaw the first exclusive station client in a top twenty market
Educated markets on creative sales and news analysis strategies through the SAAS platform
Provided feedback and direction regarding the creation of local cross platform products
Collaborated between client success and the local group to define and prove ROI of our digital offerings
Founded and lead the Remote Employee Resource Group
Organized client successes and packaged them together for marketing initiatives. Out of a team of 10, 50% of sharable success stories were from Rachel's clients
Created blogs to address media consumption during the pandemic
July 2015- September 2018
SENIOR ACCOUNT MANAGER, STATION TEAM, COMSCORE (RENTRAK)
Established relationships with over fifty broadcast TV stations across twenty-nine markets
Trained management, sales, and news teams on how to utilize data to help with their day to day responsibilities
Analyzed data to demonstrate clients’ strengths from both a sales and news oriented perspective
Created handbooks/guides for the news & promotions department and for research directors
June 2012- June 2015
INTEGRATED MARKETING ACCOUNT EXECUTIVE, WMAR-TV
Responsible for new business development that resulted in increases to spending for traditional media and digital sales
Developed and grew agency clients by acquiring deals for new accounts through research and exceptional management
Overachieved new business and digital sales goals in a down market
Developed digital marketing skills, e.g. SEO, SEM, targeting (contextual, behavioral, demographic), display advertising
MANAGING DIRECTOR, STILLPOINTE THEATRE
Manages Stillpointe Theatre, a group of Baltimore artists committed to working with all art forms to create original works of theatre, while also reinterpreting classic works and themes into contemporary works of art, resulting in a unique, groundbreaking, and inspiring theatrical experience accessible to all.
I've had the pleasure of working alongside Rachel as a colleague and managing her on my team at Comscore, and in both cases, she was always a strong team player that thinks outside the box. Her enthusiasm and passion for her work shines through in all that she does, and when teamed with her sense of commitment and follow-through, there’s is no stopping Rachel from achieving whatever goal is set in front of her. Rachel is a fierce client advocate, and there is no prospect she won’t call on. She is also a fabulous brand ambassador with great social media presence. Regardless of whether you’re looking for an excellent seller or someone to give clients white glove service once the sale goes through, Rachel is one of the best out there.
Mandy Leef, Vice President Account Management, Comscore
Enabling Others to Perform Better
Sharing Knowledge and Strategy
Answers your questions before you have the opportunity to ask
Maleable and Always Ready to Learn More
Thorough, concise, and adaptable
September 2010- December 2011
Earned a Masters Degree in Cinema Studies
NEW YORK UNIVERSITY
September 2006- May 2010
Graduated Suma Cum Laude and double majored in Theatre Studies & in Film Studies
Nancy (Benedict) Beall, Executive Vice President, Advertising Agency Services at Comscore, Inc.
Rachel is such a talent...I've told many she is the only person I've ever seen receive a standing ovation from a client group after a presentation. Her enthusiasm, intelligence, sales acumen and boundless energy are wonderful assets. Rachel is heading great places and the employer who hitches on that wagon is very, very lucky.
Jenifer Starr, Media Operations Manager, Gregory Welteroth Advertising
Rachel brings contagious energy to work that makes you excited to be there! My interactions with her have always left me ready to take on whatever task was next on my list. I had the pleasure of working with Rachel directly through my agency relationship with comScore, where she was the Lead Account Manager. Not only did she provide my team and I with an incomparable level of customer service and knowledge of the product, but she also negotiated a fantastic deal to help me sell and onboard the product here at the agency.
Kendra Reith, Sales Account Manager
Rachel is incredibly smart and has a knack for articulating complicated concepts to clients and prospects in a way that is clear and concise. I reported directly to Rachel for just shy of two years and I am so grateful for that time. She helped me grow as a salesperson in ways I cannot even put into words. Rachel is dedicated and does the work to get to know clients and prospects...
PROFESSIONAL WRITING EXAMPLES
"GRAVE MISTAKE" - from STILLPOINTE THEATRE'S production of "MACABARET"
"I GOTTA GO"- CO-OP, STILLPOINTE THEATRE'S, "I'LL DRINK TO THAT!"
Rachel is not afraid to be on stage.
Here's a comedic number.
"LOSING MY MIND"- FOLLIES
She can sing!