IF YOU'RE LOOKING FOR RACHEL BLANK, YOU'VE COME TO THE RIGHT PLACE
data geek and a sales maven
Welcome and thanks for visiting my site! I invite you to take a moment and look around. To learn more about my background, experience, skills and how we could potentially work together, simply contact me.
Combining station-side selling experience with an affinity for big data and research, Rachel offers a unique perspective on how to best utilize Comscore Local data to suit the needs of local station clients in the Northeast and the Midwest. She works with research directors, managers, and account executive and helps them navigate, interpret, and sell with Comscore data. She specializes in highlighting stations' strengths and selling with the data. Rachel is always on the lookout for opportunities to grow.
Roles & Responsibilities
LEAD ACCOUNT MANAGER
October 2018- Present
Manages exclusive Comscore clients across the northeast
Educates markets on creative sales and news analysis strategies
Provides feedback and insight regarding the creation of local cross platform products
Organizes client successes and packages them together for marketing initiatives
SENIOR ACCOUNT MANAGER
July 2015- September 2018
Manages relationships and client success with local TV stations across 29 markets
Trains sales and news team on how to utilize Comscore data to help them with their day to day responsibilities.
Analyzes data to demonstrate clients’ strengths from both a sales and news oriented perspective.
INTEGRATED MARKETING ACCOUNT EXECUTIVE
June 2012- June 2015
Responsible for new business development, digital sales, and agency business
Increase shares with large agency clients
Achieved 2014’s new business and digital sales goals in a down market
Includes in depth research utilizing Scarborough Research, as well as Rentrak Research
Digital Marketing skills includes: SEO, SEM, targeting (contextual, behavioral, demographic...), display advertising, etc.
Manages Stillpointe Theatre, a group of Baltimore artists committed to working with all art forms to create original works of theatre, while also reinterpreting classic works and themes into contemporary works of art, resulting in a unique, groundbreaking, and inspiring theatrical experience accessible to all.
NEW YORK UNIVERSITY
September 2010- December 2011
Earned a Masters Degree in Cinema Studies
September 2006- May 2010
Graduated Suma Cum Laude and double majored in Theatre Studies & in Film Studies
LOCAL TV BURNING ISSUES: IMPACT OF CHANGES IN MEASUREMENT METHODOLOGIES
Tricks of the Trade
COACHING FOR MEDIA SALES
Raising the Bar
Above and Beyond
DEEP UNDERSTANDING OF TODAY'S MEDIA LANDSCAPE
It's Always Changing