A DYNAMITE STORY TELLER WITH A SENSE OF HUMOR AND AN UNPARALLELED ABILITY TO SIMPLIFY COMPLEX CONCEPTS.
Work Examples
2015
2017
2021
PMP Certified
As of January 2026, Rachel has earned her PMP certification through PMI.
EXPERIENCE
May 2024 - Present
SENIOR ACCOUNT MANAGER, TV NETWORKS & DIGITAL PLATFORMS
Led strategic growth and account management for major digital media partnerships including DSPs, CTV publishers, and social media platforms.
Developed and executed custom measurement, activation, and outcomes-based marketing solutions to improve client ROI and business performance.
Transitioned legacy JSON/manual integrations into multi-faceted API frameworks and DCRs, enabling cross-screen measurement and advanced audience targeting across CTV, social, and programmatic ecosystems.
Built and scaled integration and reporting tools across DSPs, social media, and CTV providers, improving operational efficiency and data accuracy.
Expanded a DSPs annual contract value from $2.5M to $6.5M (+160%) through strategic account planning and cross-functional collaboration.
Increased a social media platform's annual business by 200% year-over-year through data-driven strategy, consultative relationship management, and campaign optimization.
Managed enterprise-level accounts and multimillion-dollar contracts, ensuring retention, profitability, and measurable growth.
Directed technical and data integrations at the log level, including schema alignment, identity, product roadmaps, scopes of work, and sales enablement materials.
Delivered client-facing presentations and executive workshops, tailoring content to audience expertise and strategic objectives.
Produced video-based product demos and training materials to support onboarding and drive adoption of new solutions.
February 2023 -- May 2024
SENIOR ACCOUNT EXECUTIVE, MEASUREMENT, LOOPME
Drives the adoption of LoopMe's measurement solutions across independent agencies, national holdcos, and influential publishers.
Creates compelling collateral that positions LoopMe's measurement product at the forefront of the industry.
Engages with media sellers to unearth new opportunities and seamlessly co-promotes a comprehensive suite of products.
Tells stories regarding the impacts, deliverables, and use cases of data, and skillfully presents both internally and to potential clients.
Cultivates client relationships through expert upselling, nurturing, trust and loyalty.
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January 2021- October 2022
NORTHEAST REGIONAL DIRECTOR, INDEPENDENT AGENCY TEAM, COMSCORE
Sells over ten various media measurement SAAS solutions to independent agencies and brands across the NE region.
Manages the NE territory and executes strategies to increase company's prominence in a manner that benefits sell-side clients and increases market share
More than 50% of new business signed was exclusive to Comscore
Overachieved contract value goal by 32% in 2021, achieved annual 2022 CV goal by the end of Q3 2022
Conducts renewals, new business and expansions with current clients. 60% of territory was new business.
Expanded business with ten agency clients, Signed twenty new agency accounts in 2022
Educates marketplace on programmatic offerings, methodologies, availabilities, and cookie-free solutions
Coaches and develops direct reports on presentation styles, sales tactics, and account management strategy
Creates marketing documents that address objections, simplify methodologies, and teaches how to position products
Implements strong account strategy to retain and grow accounts
Leads the Employee Resource Group for remote/virtual employees.
October 2018- December 2020
LEAD ACCOUNT MANAGER, STATION TEAM, COMSCORE
Managed and partnered with exclusive and non-exclusive station and MVPD groups in twenty-six markets across the NE
Oversaw the first exclusive station client in a top twenty market
Educated markets on creative sales and news analysis strategies through the SAAS platform
Provided feedback and direction regarding the creation of local cross platform products
Collaborated between client success and the local group to define and prove ROI of our digital offerings
Founded and lead the Remote Employee Resource Group
Organized client successes and packaged them together for marketing initiatives. Out of a team of 10, 50% of sharable success stories were from Rachel's clients
Created blogs to address media consumption during the pandemic
July 2015- September 2018
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SENIOR ACCOUNT MANAGER, STATION TEAM, COMSCORE (RENTRAK)
June 2012- June 2015
INTEGRATED MARKETING ACCOUNT EXECUTIVE, WMAR-TV
July 2019-Present
MANAGING DIRECTOR, STILLPOINTE THEATRE
Established relationships with over fifty broadcast TV stations across twenty-nine markets
Trained management, sales, and news teams on how to utilize data to help with their day to day responsibilities
Analyzed data to demonstrate clients’ strengths from both a sales and news oriented perspective
Created handbooks/guides for the news & promotions department and for research directors
Responsible for new business development that resulted in increases to spending for traditional media and digital sales
Developed and grew agency clients by acquiring deals for new accounts through research and exceptional management
Overachieved new business and digital sales goals in a down market
Developed digital marketing skills, e.g. SEO, SEM, targeting (contextual, behavioral, demographic), display advertising
Manages Stillpointe Theatre, a group of Baltimore artists committed to working with all art forms to create original works of theatre, while also reinterpreting classic works and themes into contemporary works of art, resulting in a unique, groundbreaking, and inspiring theatrical experience accessible to all.
Leadership Skills
Enabling Others to Perform Better
Sharing Knowledge and Strategy
Communicating Clearly
Answers your questions before you have the opportunity to ask
Maleable and Always Ready to Learn More
Thorough, concise, and adaptable
EDUCATION
September 2010- December 2011
Earned a Masters Degree in Cinema Studies
NEW YORK UNIVERSITY
September 2006- May 2010
Graduated Suma Cum Laude and double majored in Theatre Studies & in Film Studies
TOWSON UNIVERSITY
PROFESSIONAL WRITING EXAMPLES
LOCAL TV BURNING ISSUES: IMPACT OF CHANGES IN MEASUREMENT METHODOLOGIES
IN UNCERTAIN TIMES, PEOPLE TURN TO LOCAL NEWS
THE KEY TO SUCCESSFUL SELLING? BE WILLING TO EVOLVE
"GRAVE MISTAKE" - from STILLPOINTE THEATRE'S production of "MACABARET"
"HOLLYWOODLAND" - from STILLPOINTE THEATRE'S production of "WITCH"
"I GOTTA GO"- CO-OP, STILLPOINTE THEATRE'S, "I'LL DRINK TO THAT!"
Here's a comedic number.